While I don’t believe in brand loyalty at all, I do believe in “Best”. It’s what drives all of the consumers to buy products in search of “the best.” Everyone is looking for it, and most of the time, it’s not truly found, and if it’s found, it typically doesn’t stay the best for long by youtubers and reviewers. Why? Let’s take the Bowers and Wilkins, for example. For about two years in a row, their earphones have been universally the very best sound quality on the planet for bluetooth. This especially is true with the birth of their pi8s which no longer have issues with access to control anc on the earbuds, signal drops, and still managed to create a better sound than they already dominated with last generation as they were already the best sounding then.
These Pi8’s stand alone as the very best sounding earphones in bluetooth in history but at a cost of $400. The upside to this fact is that if you spend the money, despite every single headline that follows every other release of earphones that the press or youtubers call “The best”… you will know they all are inferior to what you have in the pi8s. Youtube is notorious for causing many of us to turn around and buy again and again because we hear the words “best” yet again.
How many articles told you that the xm5 were the best, sennehiser were the best, Bang and Olufsen, jabra, and even now with soundcore liberty 4 pro’s now are the new “best” because they are the newest shinny new penny. But the truth is, these $130 earphones are good, but they aren’t in the same realm as the B&W pi8’s, and yet they won’t say that. If they told everyone the Pi8 still have no equal in sound, comfort …what’s the point in watching the next earphone video. It’s the Superman vs Justice League problem. If Superman is the best …why do they need the justice league when he can do all the powers they have by himself. So they have built everything in a manner that makes people want the new kid on the block, and you can’t do that while still reminding others that Superman is the best over and over.
Even things like the Bose Quietcomfort Earbuds got a lot of attention when they came out, and already they are old news because the Soundcore Liberty 4 Pro’s came out with 40 hours of battery life and NC(which isn’t better than Bose still) that everyone pretends is so new and amazing even though the same brand already had a 50 hour NC that launched last generation. And yet, we need to pretend we have never heard of such things so people get happy about the new gimmick case that shows you pretty icons:)).
Now, if you only continue to buy things that were just good enough, you might find yourself thinking about buying the Soundcore Liberty 4 Pro’s because of all the hype now and yet another new product. And when you get these, there will be yet another hyped up product that they need you to focus on while trying to get you to forget about something old that does the same thing or better. Come 3-6 months(or sooner) from now.. There will be another great earphone that they claim is yet again… the best. But trust me, the PI8’s won’t be replaced as the Best sound until they bring out the PI9’s. Every single earphone is irrelevant for those who spend the money on the very best. It doesn’t matter how hyped up they try to make them, unless the Denon Perl Pro’s 2 comes out with new design look and fit or maybe the Develat Gemini 3 come with better signal stability, battery life and better sound comes out to compete against the PI8’S…it’s over in conversation against the PI8’s for best Sound, Comfort, and Phone quality! All other earphones out and coming out are here to give you options for 2nd place or below as far as I’m concerned.
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